Rule #1: Transcend Public Opinion

Rules To Sell By Over the years, the sales practice has appropriately earned a pretty poor reputation. To grasp the scope of the negative predicament salespeople have created for themselves, try this exercise: Put this book down, walk over to the person nearest to you (spouse, friend, co-worker, stranger ...
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Be Real. My Thoughts on Integrity Selling

“People are more apt to believe you when they see a congruence between what you say and who you are.” (A quote taken directly from the book Integrity Selling: How to Succeed in Selling in the Competitive Years Ahead — by Ron Willingham, page 99.) For years, sales professionals had a reputation ...
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What Are You Selling?

“Over the course of my career I have sold copiers, business telephone systems, IT networks and equipment, wireless internet services, telecom services, and presently I am prospering in the life insurance business. As you can see, my background is quite diverse and includes both business- to-business and business-to-consumer sales.“ This ...
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